Gülden Asugman

Prof. Dr.

Ph.D:

Washington State University

Öğretim Alanları:

Services Marketing, Marketing Management, Marketing Theory, Marketing Strategy

Araştırma Alanları:

Interpersonal Communication, E-Commerce, After-Sales Service, Service Strategy and Marketing, Philosophy of Marketing

Telefon:

7285

E-Posta:

asugman@bogazici.edu.tr

Özgeçmiş:

cvasugman.doc

Seçili Yayınlar:

Ucar, G. G., Koch, S., Asugman, G., and Basoglu, A. (2024). IT innovations, service equity and brand innovativeness: an analysis and comparison of service industries. International Journal of Research, 5(2), 150-184. doi: https://doi.org/10.1504/IJRIC.2024.140362

Kuzgun, E., Asugman, G. (2024). Evaluating Match of Firm and Customer Resources to Maximize Value. In In T. González-Torres & J. Rodríguez-Sánchez (Eds.), Promoting Value Creation Through Organizational Effectiveness and Development (pp. 68-89). : IGI Global. doi: https://doi.org/10.4018/978-1-6684-8479-1.ch004

Kuzgun, E., Asugman, G., Alvarez, M. D. (2023). Conservation of Resources Theory Interpretation of Co-Destructed After-sales Service Encounters. Services Marketing Quarterly, 44(4), 251-276. doi: DOI: 10.1080/15332969.2023.2241000

Kuzgun, E., Asugman, G. (2019). A Conservation of Resources Theory: Interpretation of the After-sales Service Interactions. QUIS 16, The International Research Symposium on Advancing Service Research and Practice, Karlstad, Sweden.

Kuzgun, E., Asugman, G. (2015). Value in services - a service dominant logic perspective. 11th International Strategic Management Conference, 207, 242-251.

Asugman, G., McCullough J. (2015). Examining the Role of After Sales Service in International Marketing. In Sirgy, M., Bahn, K., Erem, T., Proceedings of the 1993 Wrold Marketing Congress. Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 243 - 247). : Springer, Cham.. doi: 10.1007/978-3-319-17323-8_58

Asugman, G., & Kabasakal, H. (2013). E-commerce Adoption in Financial Services and Textile Manufacturing Sectors. İktisat, İşletme ve Finans, 28(325), 61-84. doi: 10.3848/iif.2013.325.3517

Kabasakal, H., Asugman, G., and Develioğlu, K. (2006). The role of employee preferences and organizational culture in explaining e-commerce orientations.. International Journal of Human Resource Management, 17(3), 464-483.