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Gülden Asugman

Professor
Ph.D: 
Washington State University
Teaching Areas: 

Services Marketing, Marketing Management, Marketing Theory, Marketing Strategy  

Research Areas: 

Interpersonal Communication, E-Commerce, After-Sales Service, Service Strategy and Marketing, Philosophy of Marketing

Phone: 
7285
E-Mail: 
asugman@bogazici.edu.tr
CV: 
Microsoft Office document icon cvasugman.doc
Selected Publications: 
Ucar, G. G., Koch, S., Asugman, G., and Basoglu, A. (2024). IT innovations, service equity and brand innovativeness: an analysis and comparison of service industries. International Journal of Research, 5(2), 150-184. doi: https://doi.org/10.1504/IJRIC.2024.140362
Kuzgun, E., Asugman, G. (2024). Evaluating Match of Firm and Customer Resources to Maximize Value. In In T. González-Torres & J. Rodríguez-Sánchez (Eds.), Promoting Value Creation Through Organizational Effectiveness and Development (pp. 68-89). : IGI Global. doi: https://doi.org/10.4018/978-1-6684-8479-1.ch004
Kuzgun, E., Asugman, G., Alvarez, M. D. (2023). Conservation of Resources Theory Interpretation of Co-Destructed After-sales Service Encounters. Services Marketing Quarterly, 44(4), 251-276. doi: DOI: 10.1080/15332969.2023.2241000
Kuzgun, E., Asugman, G. (2019). A Conservation of Resources Theory: Interpretation of the After-sales Service Interactions. QUIS 16, The International Research Symposium on Advancing Service Research and Practice, Karlstad, Sweden.
Kuzgun, E., Asugman, G. (2015). Value in services - a service dominant logic perspective. 11th International Strategic Management Conference, 207, 242-251.
Asugman, G., McCullough J. (2015). Examining the Role of After Sales Service in International Marketing. In Sirgy, M., Bahn, K., Erem, T., Proceedings of the 1993 Wrold Marketing Congress. Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 243 - 247). : Springer, Cham.. doi: 10.1007/978-3-319-17323-8_58
Asugman, G., & Kabasakal, H. (2013). E-commerce Adoption in Financial Services and Textile Manufacturing Sectors. İktisat, İşletme ve Finans, 28(325), 61-84. doi: 10.3848/iif.2013.325.3517
Kabasakal, H., Asugman, G., and Develioğlu, K. (2006). The role of employee preferences and organizational culture in explaining e-commerce orientations.. International Journal of Human Resource Management, 17(3), 464-483.